Hongqi is a Chinese luxury car marque owned by the automaker FAW Car Company, itself a subsidiary of FAW Group. Hongqi was launched in 1958, making it the oldest Chinese passenger car marque. In Chinese hongqi means red flag", a Communist Chinese cultural symbol. Original Hongqi models were only for high-ranking government officials and remained in production until 1981. The brand was revived in the mid-1990s. DMG was approached to provide a rebrand in order for it to stay engaged to the mass consumers.
初心的种子已种下。 践行的土壤已成熟。 未来，正在开花结果。 回归传奇， 再造经典。 新红旗， 让理想飞扬。
PROJECT LEAD: KAISM
VIDEO LEAD: ANQI
ART DIRECTION: LOCKYI, ANQI
3D ANIMATION: LULU ZHANG (Cloth), WAN, AZHAN (X-PARTICLES)
3D TEXTURING: LULU ZHANG, KAISM, ANQI,
COMPOSITING: 刘杰, ANQI, AZHAN, LOCKYI
MUSIC EDIT: KELVIN LEOW
VIDEO LEAD: ANQI
ART DIRECTION: LOCKYI, ANQI
3D ANIMATION: LULU ZHANG (Cloth), WAN, AZHAN (X-PARTICLES)
3D TEXTURING: LULU ZHANG, KAISM, ANQI,
COMPOSITING: 刘杰, ANQI, AZHAN, LOCKYI
MUSIC EDIT: KELVIN LEOW
PRODUCED AT DMG
Styleframes. Some were used and some were not due to some concept change.
